I think Univers is a strong alternative to Futura. The two sans serif typefaces are very similar in stroke, shape, and weight. However, Univers is more clearly structured and more legible. While it has a subtle geometric feel, the shapes of the characters are more generalized than those of Futura which makes it more versatile and in my opinion, stronger.
Designing Under the Influence
I really enjoyed this article (and even the comments posted in response). I thought is was definitely relevant to patterns with upcoming designers and made excellent points about the level of influences pre-existing designers carry with their work. However, in instances such as that described by Bierut, I think the line between influence and plagiarism becomes very indefinite. While Kruger's work was so identifiable, I think it is also to an extent, generic. To make the argument that the students work mimicked hers is difficult. I think in the world of design, there is such a vast range of type combinations, color palettes etc. and millions of designers that the likelihood of multiple people to create similar designs is definite. That said, I think Beirut has a valid point that it is crucial for young designers to be well educated on design history. The better educated one is, the better chance they have of avoiding such a similar look to a well known designer (unless that be their intention). Furthermore it provides greater ground of influence. The fact that a student didn't know Kruger is downright sad. It is from past designers that we evolve, grow, learn, and improve.
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