Journal

What is Good Design

Good design is innovative and useful. It must speak to the consumer, better yet be self-explanitory. It must be aesthetic yet unobtrusive. The product of a design is not generally to look pretty but to have a purpose. Good design is honest and does not mislead the consumer as to the use or value of the product and it must be long-lasting. As opposed to fashion design, it must remain appealing and smart throughout several years. It takes into consideration all details of the product yet is environmentally friendly.

Don Norman Video

In his presentation, Don Norman discuss the relationships between design and emotion. He first makes the point that when we are anxious, scared, or frustrated, our thinking processes change causing us to have an unyielding focus on the task at hand. Contrary, when we experience positive emotion, the heightened dopamine sent to our brain allows us to be receptive of things in our environment and thus allowing us to think "more outside the box."
–visceral
-behavioral
-reflective
Don explained that a good design conveys positive emotions in three ways. First, it must make you feel good through the look of color, type, etc. It should make you act on the positive emotions and the functionality of the product and lastly, a good design will elicit positive reflections regarding the design.
Don's presentation definitely echoed the points made in the article by Dieter Rams. Each of the ten criteria listed all work together in a good design successfully to generate positive emotions.