"Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep" - Scott Adams




Monday, February 14, 2011

Audience Personas

1. Jen is a 22 year old college undergrad. She is an eccentric concert goer that knows how to have a good time but when necessary, is a more conservative, greatly dedicated student. She enjoys shopping at small boutiques with one of a kind clothing and eating out at hole in the wall restaurants. Her style is considered eclectic and versatile. Her hobbies reflect her multifaceted personality from reading to music to volleyball. She is often intrigued by things that aren’t what they seem

2. Bryan is a 16 year old high school with a bold attitude. He’s not fond of rules or limitations on his behavior or “self-expression. He has never been much of a fan of reading typically because it is required of him, but finds himself occasionally interested in stories that seem to have an edge. At this age his largest priorities consist of playing guitar and hanging out with friends. However, his rebellious attitude hides the fact that he is quite passionate about the music he plays and looks to it as a career

3. Lisa is a mom of two in her mid thirties. She finds herself crazed with work and seldom has time to sit, relax and take time for herself. Since she was a young girl she’s loved to travel. She makes It a goal for herself to make it to all the continents. In college she thoroughly enjoyed studying foreign language. Her hobbies include reading novels of romance and scrapbooking.

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