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Frutiger

From what I’ve come to learn through articles about Adrian Frutiger, it is safe to say that he has been one of the most influential type-designers of the twentieth and twenty-first centuries. Beginning his work at only the age of sixteen as a student Switzerland, this designer’s ideas were far ahead of his time. Frutiger valued the beauty in simplicity and believed that only the most legible typefaces would be the most successful. He was right. Being a designer from the 1920’s, he predicted the rapid technological evolution and designed fonts that could be applicable to future inventions. A select number of the typefaces Frutiger created are still existent and commonly used in this modern world, such as Univers and Frutiger. It is from these type designs that the artist achieved his status as a great type designer. Throughout his career, Frutiger wrote a series of books while developing designs, each regarding type. These books are often referenced and are still viewed as important influential resources for designers today.

Since the late 1990’s Frutiger has been working collaboratively with Linotype designers on expanding and refining the font families of some of his most popular typefaces. He is constantly developing his work in order to keep it up to date with modern times. In conclusion, Adrian Frutiger’s career has spaned for over sixty years and has drastically impacted the field of design.